Real Brands. Real Fans.
Real Impact.
Rocky is where real fans get rewarded for creating and sharing the products they already love — and where brands restore the signal through participation.
It's fan-powered participation.
Fans don't want ads.
They want products, moments, and stories worth sharing.
Rocky makes participation simple — and pays the people who actually drive culture.
How It Works
Participation, not promotion.
1. Buy / Try
Shop wherever you normally shop — Target, Amazon, brand sites, anywhere.
2. Post to Rocky
Upload real content from your life. Follow brand prompts when available.
3. Share
Once approved, share through Rocky to TikTok or Instagram.
4. Earn
Get rewarded when your content is brand-relevant and performs.
Rewards vary by brand and campaign.
Not every post earns.
Why Fans Use Rocky
Because fandom finally pays.
Join where culture forms
The best content isn’t produced — it’s lived. Rocky rewards the lived version.
You don’t need followers
If you care, you can participate.
Get paid for being early
You’re already putting people on to your fav brands. Now there is upside for YOU!
Get closer to brands
Access drops, challenges, and higher-paying opportunities
Build your creator resume
A clean record of what you’ve posted, what hit, and what you earned.
What You Can Earn
Cash + Rocky rewards
Earn based on relevance and performance.
Perks + product
Drops, bundles, and early access (when available).
Bigger invites
High-participation fans get pulled into higher-value brand programs.
Live Challenges & Communities
New challenges drop weekly.
Post into brand Neighborhoods — the brands you actually care about.
and more...
Your favorite brand isn’t here yet?
That’s how it starts.
Post what you already love.
Rocky tracks real demand — and brings brands in based on fan behavior.
Join RockyTrust & Guidelines
Be real. Be respectful. Be compliant.
Follow brand guidelines and disclose when required.
Content that breaks rules won’t earn.
For Brands
Restore the Signal
Real identity. Real rituals.
Real outcomes.
The rented attention model collapsed: higher CAC, lower trust, fading signal.
What brands see today
Metrics, not meaning:
CPMCTRROASViewsLikesSavesLast-click
What brands don’t see
Real identity— a zero-party view of who’s behind the behavior
Behavior— real rituals and use-cases by life stage
Live community— one place to ask, test, and mobilize fans on demand
What Rocky delivers
50–200 fan assets per month with clean rights
Authenticity
An owned community registry you can mobilize and activate
Identity
AI outputs: Ritual Map, Creative Pack, Activation Recipes, Retail Story Pack
Behavior
Restore the signal → unlock behavioral AI.
How Brands Use Rocky
Activate
Turn real fans into a consistent creator crew.
Fuel
Deliver prompts and challenges to the right cohorts.
Discover
Understand what’s working, for whom, and why — powered by real participation.
Feature
Predict and promote the best content fast (licensed, paid-ready, retail-ready).
Grow
Build compounding reach through authentic fandom — not rented impressions.
AI powered by real fan behavior — not prompts or scraped feeds.
FOR EVERYONE
Tell us your favorite brands!
Help us recruit new brands to Rocky. Enter a brand you would love to see on our platform.
